This is a course for people serious about growing their businesses

Are you struggling to find clients?

Without clients your business is essentially just a hobby. Finding clients (also known as "accessing markets") is one of the most crucial aspects of becoming and running a successful business yet one of the least invested in areas often because it appears too daunting and confusing a task for most entrepreneurs and business owners.

In this course you will learn what works and what doesn't to help you get commercial traction. I will turn you into a powerful lead generation machine.


This course is for:

  • People with a business idea or early stage startups with close to zero or just a handful of clients
  • For small and medium sized businesses (also known as SMEs)
  • For professional service providers (eg. lawyers, accountants, doctors, architects, website developers, etc).


What this course is not:

This is not a course on closing sales or improving your negotiating skills. It is not a social media marketing strategy course nor a pricing your services and products course. It is also not a sales team management course.

This is a course intensively focused to help you "access the markets" to get that mythical "foot in the door" which is often the biggest stumbling block in getting commercial traction (because you don't have visibility of opportunities outside your networks or aren't top of mind when opportunities are being discussed).

By the end of this course you will have a clear understanding of how the lead generation process works as well as the practical knowledge as well as have done the actual work to make this understanding work for your business.

Please note that this is not a "sit back and watch" course. I am not here to entertain you. I am here to help you get commercial traction. So expect substantial interactive material and hand holding, but you will still need to do the work. You will however be rewarded by seeing real, tangible and measurable progress in developing and deploying the knowledge immediately to your advantage. 

Most lessons are designed to have the materials you will be creating from that lesson being able to be deployed immediately so they start working for you in the real world.

This is a course created on the back of my work supporting SMEs in over 83 countries as well as my over 27 years in business, both working for large corporates as well as serial entrepreneur. 

The outcome of this course is to ensure you are not missing out on thousands of potential leads that are out there waiting to be tapped into and that you start or increase your lead generation efforts.

Please note that nothing in this course requires you to buy any tools or subscriptions etc. All the tools, suggestions etc are based on freely available resources which you will learn how to tweak to your advantage so that they generate leads 24/7 for you.

By the end of the course I am confident you will be a lean, mean, lead generation machine.


This course is for

People who are serious about getting commercial traction for their businesses, specifically:

  • Entrepreneurs

  • Startups

  • Professionals (accountants, lawyers, consultants, professional mentors etc)

  • Innovators wishing to go to market

  • SMEs

  • Young people who need to markets themselves

  • Business owners

Course curriculum

  • 1

    Introduction, perspectives and expectations

  • 2

    Finding clients - the Access to Markets challenge

    • Introduction

    • Task: Create a space to store the information

    • What do you solve?

    • Create your case studies

    • Who are your customers?

    • Creating your reputation

    • Building trust - creating testimonials

    • Summary
  • 3

    Lead converting - creating the hook

    • Introduction

    • The psychology of persuasion

    • Designing your conversion page: engineering your 'hook'

    • Setting up the hook for you... you have to start somewhere. Linkedin

    • Creating your attention grabber (canva 101)

    • Setting the trust base: your "About" section

    • Re-engineering your history: making your CV work for you

    • Projects you worked on and why they matter more than you think

    • A word about consistency... Don't confuse your potential customers!

    • Your email signature... a missed opportunity

    • How to use Twitter

    • The tricks you are missing out on facebook

    • Business cards? Really? Yes. Really

    • Maximizing your whatsapp addiction

    • TikTok & Snapchat

    • Instagram, the dying beast (but not yet dead so use it for your advantage)

    • Forget websites... what you need are:

    • Choosing the right weapons...
  • 4

    Engagement bridges - creating the fishing net

    • Introduction: what are engagement bridges and why should you really really care

    • EB1: What are you working on

      FREE PREVIEW

    • EB2: What are you looking for

    • EB3: What are you struggling with

    • EB4: What did you learn from previous projects

    • EB5: Advice for a friend

    • EB6: Industry insights: pulling back the curtains

    • EB7: Sharing is caring

    • EB8: Recommendations

    • Some tips and comments to save you from making my mistakes
  • 5

    Tools and resources

    • Introduction

    • Free or paid? Go for free

    • How to set yourself up for the next 3 months

    • Websites are outdated

    • Tracking is everything. CRM or no CRM?

    • How to manage your pipeline...

  • 6

    Bonus material

    • Introduction

    • On listening to others: when to listen and when not to

    • Best advice I ever got? Grow slowly.

    • Dispelling the funding myth: why you should delay getting an investor for as long as possible

    • Being an entrepreneur is hard. Here are 11 reasons why I think it is worth it to cheer you up

    • 7 things I learned from flying airplanes that are useful for business owners

    • Be careful of the talkers. Only listen to the doers.

    • Why entrepreneurs fail

    • Don't underestimate the power of small jobs!

    • How to start and grow a business: observations from supporting SMEs in over 83 countries - part 1

    • How to start and grow a business: observations from supporting SMEs in over 83 countries - part 2

Reviews

5 star rating

How to find clients and grow your business Course

Claudia Liebenberg

The course was well rounded, the practical perspectives York brought in are actually priceless and lead to real results. Even though I have experience sellin...

Read More

The course was well rounded, the practical perspectives York brought in are actually priceless and lead to real results. Even though I have experience selling other people's stuff, selling your own is a little more complicated, however this course has helped me find the gaps that need sorting, and he's been generous in sharing resources to do it with. I look forward to growing my business even more, thank you York for creating this high-impact, high value learning experience!!!

Read Less
5 star rating

engagement bridges

Corney Pop

empowering

empowering

Read Less
5 star rating

Rating of service so far

njabulo khulu

Informative and great structure

Informative and great structure

Read Less
4 star rating

Access to markets challenge

Nqobekile Dorah Manyoni

Insightful to put together information required in this challenge.

Insightful to put together information required in this challenge.

Read Less
5 star rating

engagement bridges

Corney Pop

empowering

empowering

Read Less
5 star rating

How to find clients and grow your business Course

Claudia Liebenberg

The course was well rounded, the practical perspectives York brought in are actually priceless and lead to real results. Even though I have experience sellin...

Read More

The course was well rounded, the practical perspectives York brought in are actually priceless and lead to real results. Even though I have experience selling other people's stuff, selling your own is a little more complicated, however this course has helped me find the gaps that need sorting, and he's been generous in sharing resources to do it with. I look forward to growing my business even more, thank you York for creating this high-impact, high value learning experience!!!

Read Less

Pricing

Usual price USD 370 less 50% Covid discount to help struggling businesses

  • $360.00

    Access to Markets Masterclass (Covid 50% discounted price)

    Buy now

Your Masterclass Instructor

York Zucchi

In a career spanning 26 years across over 11 countries, creating projects & businesses that have impacted people's lives in over 83 countries, I'm one of the luckiest people I know: doing what I love most, which is making a difference. I am passionate about leaving the world in a better state than we found it in and to this end I am involved in a number of initiatives, including the global Centre for Unconventional Entrepreneurship and more specifically around my expertise in and around the topic of access to markets (crudely put, the science behind how to find clients) on the back of the understanding that without clients you don't have a business. My work in this space has resulted in me doing over 500 workshops, speaking engagements, seminars etc over the last few years for thousands of SMEs (the biggest live workshop I did in 2020 had over 13.000 participants). I - together with my partners - have also done a lot of research in this space and this course is really a pulling together of a lot knowledge, observations, research and experience for your benefit. And in case you wonder if I am just a lecturer. No. Since graduating from University 21 years ago I’ve generated over USD 11m in direct sales and at least USD 420m in indirect sales (where I worked together with others). So when I speak about this topic I am speaking from foundation of results and experience as well as research.